Restaurant Robotics Technology

SpotOn Unveils AI-Enabled Marketing Tool for Restaurants

SpotOn Marketing Assist

SpotOn, the top-rated software and payments partner for restaurants, today announced the introduction of SpotOn Marketing Assist. Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools.

For restaurant operators, marketing often falls to the back burner when managing the daily challenges of rising labor costs, fluctuating food costs, and meeting guests’ increasing expectations. Independent restaurants can barely cover the cost of their front and back-of-house staff, let alone a dedicated marketing resource. With 90% of restaurant operators reporting their customers are more value-conscious than they used to be, restaurants need to build their brand and drive guest loyalty with value-driven incentives.

“SpotOn Marketing Assist is democratizing AI and automation technology for the independent restaurants who need it the most,” said Bryan Solar, Chief Product Officer at SpotOn. “Beyond empowering operators to set up automated campaigns, SpotOn is helping to drive repeat business while providing operators with data-driven insights they need to keep the momentum going and drive revenue all year long.”

Customization Campaigns & Effortless Setup

For busy restaurateurs, SpotOn Marketing Assist promises simplicity and effectiveness. Operators are prompted to answer a few quick questions about their business category, marketing objectives, deal preferences, time-based deals, and brand – all with the ability to change at any time. Business categories help provide marketing campaigns especially relevant to a restaurant’s service type and guests, for instance, happy hours for Mexican restaurants.

Operators can select from multiple marketing objectives to increase online orders, in-person visits, phone calls, reservations, or all of the above. In addition, operators specify limits for discounting and specific shoulder periods to ensure they’re controlling costs. SpotOn helps operators ensure their campaign is aligned with their brand with font and color options and photo upload and selection. Operators just need to connect their restaurant’s Facebook page and add their Google Business profile.

SpotOn Marketing Assist syncs with the SpotOn Restaurant POS to generate email lists from the restaurant’s SpotOn Order and SpotOn Reserve customers. From there, SpotOn Marketing Assist takes over creating a marketing campaign tailored to that restaurant and its goals. SpotOn’s marketing campaigns focus on creating a sense of urgency and demand through discounts and promotions.Operators can view, edit, or delete scheduled campaigns in the dashboard anytime.

According to The National Restaurant Association’s State of the Industry Report, more than 8 in 10 adults would take advantage of discounted dining on slower days or off-peak times to save money. To help operators leverage this opportunity, SpotOn created a“Slow Day Boost” revenue-driving campaign that allows operators to input their slow days and meal periods for SpotOn Marketing Assist to auto-generate a campaign with a limited-time offer (LTO) for those shoulder periods the operator outlined.

Source: SpotOn

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